Shoes built for luxury, reimagined

51 Label is a footwear label whose sole purpose is to make shoes built for luxury effortless to get for everyone.

By working directly with our very own shoemakers in Fermo, Italy and distributing directly to our clients, we have been able to bring the best value to our clients.

51 Label Halls Chelsea Boots in Mirror Reflection

No more luxury premiums, you pay just enough to get the quality you deserve

The problem that we have been trying to solve stems from the very fact that luxury footwear brands are pricing their shoes at a level that has been quite hard to understand to us. 

Yes, quality materials and durable construction made by skilled artisans with decades of experience are expensive, but the markups that come thereafter still don't really make sense to us. 

Crafted in Fermo, Italy

All of our shoes are crafted in the heart of the shoe-making region of Italy by skilled artisans who had spent decades crafting shoes for luxury giants in the market.

Through countless sessions of negotiations and discussions, we have been able to have them as our own shoemakers. 

We design all of our shoes in Singapore and work with our shoemakers directly to make each design come alive. Each pair of shoes take roughly 51 hours to completion from the cutting of materials to lasting to stitching and quality checks. 


Durable construction for comfort and flexibility

We craft our dress shoes using the Blake rapid stitching technique which makes our shoes flexible enough to accommodate to the shape of our shoes and the way we walk. 

Shoe Construction Techniques - Blake/Rapid Stitching_Goodyear Welted_Blake-Stitching_Cement-Construction

We craft our sneakers with the 360 stitching technique that reinforces the connection between the upper and bottom rubber sole. 

The outcome of this is simply that our shoes can be worn for a very long time, with the instant comfort out of the box that lasts.

Blake Stitching for Dress Shoes and 360 Stitching for Sneakers

Finest raw materials that look good

Responsibly sourced within Italy, we only use the best quality of Italian calfskin leather and suede there are within the leather industry. 

Our materials are mostly sourced within Europe, from our French waxed cotton laces to our Margom rubber soles for sneakers to our Double Monks' steel buckles. 

We only use the best kind of materials that traditionally were only used for luxury.

51 Label Leather Clicking on Italian Calfskin Leather

The Result

We have been able to disrupt the luxury footwear industry with footwear that is built for luxury but priced without the luxury markups. Shoes that are instantly comfortable out of the box with essential designs that are easy to match and pair. 

Experience luxury effortlessly today. Shop now. 

- Jonathan Wong (Left) & Gary Ong (Right), Co-founders, 51 Label

Founders Shot in 51 Label Factory