Gary and Jonathan, Co-Founders of 51 Label
Made in the same factories that make shoes for luxury brands, at a fraction of luxury prices
Made with premium materials and flexible construction, expect almost zero break-in period required for both dress shoes and sneakers.
With the soft yet durable leather or suede used in our shoes, rain or shine, you hardly need to have it cleaned.
Shop classic designs and colours that are easily paired with any outfit in your wardrobe.
Enjoy free 7-day exchange or return if you shop online or book a fitting at our Singapore showroom to get the best fit for you
I got a Tomlins Men's Calf Leather Low Top Sneakers from 51 Label since 2019. It's so wonderfully crafted and looks nice! So comfy too! I am wearing it most of the time and enjoyed it. Planning on getting a different colour next time. And oh, customer service is great too! They really took the time in answering my queries in their chat box. Looking forward in having 51 Label products here in Melbourne.
Quality service to match an equally great array of products at 51 Label. Loving their suede sneakers immensely! Continue the great work!
Bought one for myself in brown, and then another one in black for my teenage son as his first pair of "proper shoes". We are both pleased with the fit and look of the wholecut. Having worn mostly goodyear welted shoes mostly, I find the Blake/Rapid construction lighter and more flexible with almost no break-in. Thank you, Gary - for the excellent service and communication throughout.
Gary is very professional and attentive to details. Love their shoes with premium quality & great comfort. 5 stars!
Great service from Gary! He was passionate and knowledgeable about his products, and enthusiastic in sharing. The shoes are comfortable right out of the box!
5 stars! Quality shoes that gave attention to the details. Gary and Jon was welcoming and patient during my visit, offering their expertise and ensuring shoes was of perfect fit for me. No hard selling or any other nonsense. Just good service and quality assurance!
Most comfortable loafers. I have been wearing the brown suede loafers for two days now and they have quickly broken in and become my most comfortable shoe. The customer service was amazing and they answered all my questions with great insight into the fit and size guide. For the price point i am blown away, they feel so luxurious and go with everything in my closet.
A unique and little-known place, and that's almost good in Singapore, a little upstairs showroom that's not easy to find. Push open the glass door and enter the world of Gary and his partner. High quality shoes at more than affordable prices. As they only receive by appointment, the attention you will receive will be at the top level. Surely an address to know and make known.
Made an appointment before heading down and was greeted with kind opinions on the item I was interested in. It's a nice place on the 2nd floor of the shophouses, not easily seen from the outside. When I arrived at the place, I was greeted by Gary who was friendly and passionate as he explained in detailed about the product. Overall, had a pleasant experience and glad to have come across this find to complete my CNY outfit. If you are looking for leather sneakers and not planning to break the bank for it, i suggest you check them out!
Unexpected encounter with the brand led to the description and pictures on the website capturing the eyes (and heart). Love the finishing and simplicity of the shoes’ design, will recommend!
Definitely worth the price! My husband just had a 2 piece suit made with Mr. G Sartorial and bought a pair of dress shoes to go with the suit. The shoes are all very well made and of good quality. Definitely worth the price!
A truly amazing experience with 51Label. (Bought a pair of dress shoes for my partner) Gary went above and beyond with his friendly communication, packaging and follow up. Overall, his service was efficient, seamless and reassuring. I was even more impressed with their craftsmanship and the wide range of shoe styles. Highly recommend their brand! Thank you for the great experience.
(The shale grey suede women's sneakers) are my go-to pair on weekends! Lightweight and the grey shade makes it easy to match with most outfits
Excellent pair of oxfords. The quality you get at this price point is amazing, really worth getting a pair!
Gary and 51 label have been incredibly helpful throughout the whole process of my purchasing their shoes, from helping me determine the correct sizing of shoe to get, to allowing me to obtain a discount code from a sale that has expired, and even accommodating me and letting me exchange the shoe once I had received it because of an incorrect sizing. They are genuine people with a real passion for what they do, and it is clearly evident in the quality of their products, and service.
Nice classic Italian shoes! Bought this pair of shoes to match the navy blue suit that I've gotten from their tailoring label
Happened to see the sneakers while searching online, SMS right away to visit the store. Response was prompt to arrange for the viewing and fitting. Good quality sneakers, professional and friendly service. Highly recommended!
Excellent quality! Upon purchase of this pair of Chelsea boots, I was amazed at the quality and affordability of this boot. The soft leather moulds around the foot well, providing a comfortable fit straight out of the box. I highly recommend purchasing this pair of boots!
Cool shoes made great gift! I gave the shoes to my son for Christmas and he loves them. A really big tip.
The best sneakers I've owned! Premium Quality. Great Comfort. Incredible look. The best sneakers I've owned. I bought the Tomlins Men's Suede Low Top Sneakers (Yogurt White) about a month ago, worn it a couple of times and it's even weathered rain with me. It still looks amazing. I love the details and thoughtfulness put into the design of the sneakers. It's purposefully shaped to achieve the slim and upright look, as compared to many sneakers out there which tends to flatten and broaden the look. And being flat footed myself, it still shapes my feet nicely and still surprisingly comfortable. I chose the suede material because I love the subtle texture it provides. I also bought another pair for my wife and she loved it. She tend to have blisters with new shoes but this sneakers never gave her that. Definitely premium quality sneakers worth every penny!
Nice. Took me awhile to wear the sneaker.Almost zero break in time, good quality, nice soft leather....Been a couple of months and can tell it will hold up for a long time
Highly recommended! Excellent service and products!
They look far more expensive than what they actually are. I received a beautiful pair of double monk shoes from 51 Label and I am thoroughly impressed. Delivery to the UK was expedited and took no more than 4 days (that's quicker than some UK businesses!). In terms of the product, I took my usual UK size 11 after an online conversation about sizing with their super helpful customer service team. The fit straight out of the box was perfect, no break in period was required. The full grain calfskin leathers are developing a beautiful patina and I always receive compliments about the shoes as they look far more expensive than what they actually are. Very happy!
Overall, would recommend them to my friends. Recently ordered a pair of leather shoes from 51 Label. There are several reasons for my 5 star rating 1) the founders are patient in explaining their products and for my shoe, they gave very useful advice on how to take care of my leather shoe 2) a few weeks after the purchase of the shoe, they were also happy to give out advice promptly (when I asked) on leather care products. This is even though they don't sell such products 3) Post delivery, they were also prompt in replying my query. The advice given is extensive and i am very much satisfied with their service and product. Overall, would recommend them to my friends.
Good quality and comfortable shoes. Shoes were delivered within the timeline as promised. Fits well and feels really comfortable. Leather is soft and stitching is good. Overall a great pair of sneakers.
77 Kampong Bahru Rd, #02-02, Singapore 169376
Monday to Sunday: By appointments only
We don't enjoy letting our clients wait to be served, so do contact us for a private fitting experience
WhatsApp: +65-9220 6082