51 Label

Dress shoes and sneakers for any occasion

Handcrafted in Italy

Greetings from 51 Label

We invite you on this journey to gain access to a world where we no longer need to pay brand premiums on footwear built for luxury

Gary and Jonathan, Co-Founders of 51 Label

What We Stand For

Here's why luxury, convenience and comfort have been made effortless to attain with us

World Class Quality

Made in the same factories that make shoes for luxury brands, at a fraction of luxury prices

Instant & Long-Lasting Comfort

Made with premium materials and flexible construction, expect almost zero break-in period required for both dress shoes and sneakers.

Easy & Minimal Maintenance

With the soft yet durable leather or suede used in our shoes, rain or shine, you hardly need to have it cleaned.

Timeless Designs For Easy Pairing

Shop classic designs and colours that are easily paired with any outfit in your wardrobe.

Hassle-Free, Risk-Free Shopping

Enjoy free 7-day exchange or return if you shop online or book a fitting at our Singapore showroom to get the best fit for you

Browse Collections

Grab your very own 51 Label dress shoes or sneakers that fit you perfectly

Dress Shoes

Men's Sneakers

Women's Sneakers

Latest Client Reviews

Don't just take our word for it, read on for our latest 5-star reviews!

Quality service to match an equally great array of products at 51 Label. Loving their suede sneakers immensely! Continue the great work!

Tomlins Men's Calf Suede Low Top Sneakers in Yogurt White

Timothy T, Singapore

Bought one for myself in brown, and then another one in black for my teenage son as his first pair of "proper shoes". We are both pleased with the fit and look of the wholecut. Having worn mostly goodyear welted shoes mostly, I find the Blake/Rapid construction lighter and more flexible with almost no break-in. Thank you, Gary - for the excellent service and communication throughout.

Capital Men's Calf Leather Wholecut Oxford Shoes in Black

Capital Men's Calf Leather Wholecut Oxford Shoes in Dark Brown

Bernard F, Singapore

Gary is very professional and attentive to details. Love their shoes with premium quality & great comfort. 5 stars!

Chase Men's Calf Leather Cap Toe Oxford Shoes in Dark Brown

Jason L, Singapore

Great service from Gary! He was passionate and knowledgeable about his products, and enthusiastic in sharing. The shoes are comfortable right out of the box!

Tomlins Men's Calf Leather Low Top Sneakers in White

Cherie C, Singapore

5 stars! Quality shoes that gave attention to the details. Gary and Jon was welcoming and patient during my visit, offering their expertise and ensuring shoes was of perfect fit for me. No hard selling or any other nonsense. Just good service and quality assurance!

Duke Men's Calf Suede Chukka Boots in Dark Brown

Weixiang T, Singapore

Most comfortable loafers. I have been wearing the brown suede loafers for two days now and they have quickly broken in and become my most comfortable shoe. The customer service was amazing and they answered all my questions with great insight into the fit and size guide. For the price point i am blown away, they feel so luxurious and go with everything in my closet.

Dejon Men's Calf Suede Penny Loafers in Dark Brown

Oliver F, Australia

A unique and little-known place, and that's almost good in Singapore, a little upstairs showroom that's not easy to find. Push open the glass door and enter the world of Gary and his partner. High quality shoes at more than affordable prices. As they only receive by appointment, the attention you will receive will be at the top level. Surely an address to know and make known.

Capital Men's Calf Leather Wholecut Oxford Shoes in Dark Brown

Almosnino G, France

Made an appointment before heading down and was greeted with kind opinions on the item I was interested in. It's a nice place on the 2nd floor of the shophouses, not easily seen from the outside. When I arrived at the place, I was greeted by Gary who was friendly and passionate as he explained in detailed about the product. Overall, had a pleasant experience and glad to have come across this find to complete my CNY outfit. If you are looking for leather sneakers and not planning to break the bank for it, i suggest you check them out!

Tomlins Men's Calf Leather Low Top Sneakers in White

Keith T, Singapore

Unexpected encounter with the brand led to the description and pictures on the website capturing the eyes (and heart). Love the finishing and simplicity of the shoes’ design, will recommend!

Tomlins Men's Calf Leather Low Top Sneakers in Black

Shazlina, Malaysia

Definitely worth the price! My husband just had a 2 piece suit made with Mr. G Sartorial and bought a pair of dress shoes to go with the suit. The shoes are all very well made and of good quality. Definitely worth the price!

Haste Men's Calf Leather Double Monk Strap Shoes in Black

Kimberlie G, Singapore

A truly amazing experience with 51Label. (Bought a pair of dress shoes for my partner) Gary went above and beyond with his friendly communication, packaging and follow up. Overall, his service was efficient, seamless and reassuring. I was even more impressed with their craftsmanship and the wide range of shoe styles. Highly recommend their brand! Thank you for the great experience.

Haste Men's Calf Leather Double Monk Strap Shoes in Dark Brown

Alyssa C, Singapore

(The shale grey suede women's sneakers) are my go-to pair on weekends! Lightweight and the grey shade makes it easy to match with most outfits

Tomlins Women's Calf Suede Low Top Sneakers in Shale Grey

Jean P, Singapore

Excellent pair of oxfords. The quality you get at this price point is amazing, really worth getting a pair!

Borins Men's Calf Leather Semi Brogue Oxford Shoes in Black

Justin C, Singapore

Gary and 51 label have been incredibly helpful throughout the whole process of my purchasing their shoes, from helping me determine the correct sizing of shoe to get, to allowing me to obtain a discount code from a sale that has expired, and even accommodating me and letting me exchange the shoe once I had received it because of an incorrect sizing. They are genuine people with a real passion for what they do, and it is clearly evident in the quality of their products, and service.

Tomlins Men's Calf Leather Low Top Sneakers in White

Ngee Yong L, Singapore

Nice classic Italian shoes! Bought this pair of shoes to match the navy blue suit that I've gotten from their tailoring label

Chase Men's Calf Leather Cap Toe Oxford Shoes in Black

Bernard S, Singapore

Happened to see the sneakers while searching online, SMS right away to visit the store. Response was prompt to arrange for the viewing and fitting. Good quality sneakers, professional and friendly service. Highly recommended!

Tomlins Men's Calf Leather Low Top Sneakers in White

Andrew T, Singapore

Excellent quality! Upon purchase of this pair of Chelsea boots, I was amazed at the quality and affordability of this boot. The soft leather moulds around the foot well, providing a comfortable fit straight out of the box. I highly recommend purchasing this pair of boots!

Halls Men's Calf Leather Chelsea Boots in Black

Lucas L, Singapore

Cool shoes made great gift! I gave the shoes to my son for Christmas and he loves them. A really big tip.

Tomlins Men's Calf Suede Low Top Sneakers in Shale Grey

Kristin K, United States

The best sneakers I've owned! Premium Quality. Great Comfort. Incredible look. The best sneakers I've owned. I bought the Tomlins Men's Suede Low Top Sneakers (Yogurt White) about a month ago, worn it a couple of times and it's even weathered rain with me. It still looks amazing. I love the details and thoughtfulness put into the design of the sneakers. It's purposefully shaped to achieve the slim and upright look, as compared to many sneakers out there which tends to flatten and broaden the look. And being flat footed myself, it still shapes my feet nicely and still surprisingly comfortable. I chose the suede material because I love the subtle texture it provides. I also bought another pair for my wife and she loved it. She tend to have blisters with new shoes but this sneakers never gave her that. Definitely premium quality sneakers worth every penny!

Tomlins Men's Calf Suede Low Top Sneakers in Yogurt White

Winstar T, Singapore

Nice. Took me awhile to wear the sneaker.Almost zero break in time, good quality, nice soft leather....Been a couple of months and can tell it will hold up for a long time

Tomlins Men's Calf Leather Low Top Sneakers in White

Edison, Singapore

Highly recommended! Excellent service and products!

Tomlins Women's Calf Suede Low Top Sneakers in Skin Pink

Renee C, Singapore

They look far more expensive than what they actually are. I received a beautiful pair of double monk shoes from 51 Label and I am thoroughly impressed. Delivery to the UK was expedited and took no more than 4 days (that's quicker than some UK businesses!). In terms of the product, I took my usual UK size 11 after an online conversation about sizing with their super helpful customer service team. The fit straight out of the box was perfect, no break in period was required. The full grain calfskin leathers are developing a beautiful patina and I always receive compliments about the shoes as they look far more expensive than what they actually are. Very happy!

Haste Men's Calf Leather Double Monk Strap in Dark Brown

Sem M, United Kingdom

Overall, would recommend them to my friends. Recently ordered a pair of leather shoes from 51 Label. There are several reasons for my 5 star rating 1) the founders are patient in explaining their products and for my shoe, they gave very useful advice on how to take care of my leather shoe 2) a few weeks after the purchase of the shoe, they were also happy to give out advice promptly (when I asked) on leather care products. This is even though they don't sell such products 3) Post delivery, they were also prompt in replying my query. The advice given is extensive and i am very much satisfied with their service and product. Overall, would recommend them to my friends.

Tomlins Men's Calf Leather Low Top Sneakers in White

Shyan Jun, Singapore

Good quality and comfortable shoes. Shoes were delivered within the timeline as promised. Fits well and feels really comfortable. Leather is soft and stitching is good. Overall a great pair of sneakers.

Tomlins Men's Calf Leather Low Top Sneakers in White

HT Ang, Singapore