The 51 Label Story

The Founders

Founders Shot in 51 Label Factory

Greetings! Our names are Jonathan Wong and Gary Ong. We're the co-founders of 51 Label. We just wanted to take a second to introduce ourselves. We're not new to the fashion industry, in fact, we have experiences of close to a decade. We are still running a tailoring label based in Singapore since 2013 known as Mr. G Sartorial.
The vision of our labels has always been simple, to make luxury effortless to attain for everyone. Tailoring had been a notion that was only meant for the wealthy. We begged to defer and that's why we started Mr. G which was a traveling suit-maker  originally, delivering personalised tailoring experience in the comforts of our clients' homes or offices. Now we have a private showroom in Singapore for our clients who prefer the retail browsing experience with the most options available.
With our mind to complete the outfits of men and women, 51 Label was born. The sole purpose of 51 Label is to ensure that premium footwear of luxurious quality can be delivered to everyone without the brand premiums.
The idea is to have luxurious quality footwear in terms of materials and construction used, delivered with exceptional customer service to all of our clients.
We would like to invite you on our journey to change the way we view the clothing we wear. Just because it costs way more with the brand mark-up, it doesn't make the product premium in quality nor value-for-money.

    The Make

    Shoes built for luxury, reimagined
    • 51 Label is a footwear label whose sole purpose is to make shoes built for luxury effortless to get for everyone.
    • By working directly with our very own shoemakers in Fermo, Italy and distributing directly to our clients, we have been able to bring the best value to our clients.

    No more luxury premiums, you pay just enough to get the quality you deserve
    • The problem that we have been trying to solve stems from the very fact that luxury footwear brands are pricing their shoes at a level that has been quite hard to understand to us.
    • Yes, quality materials and durable construction made by skilled artisans with decades of experience are expensive, but the markups that come thereafter still don't really make sense to us.
    Crafted in Fermo, Italy
    • All of our shoes are crafted in the heart of the shoe-making region of Italy by skilled artisans who had spent decades crafting shoes for luxury giants in the market.
    • Through countless sessions of negotiations and discussions, we have been able to have them as our own shoemakers.
    • We design all of our shoes in Singapore and work with our shoemakers directly to make each design come alive. Each pair of shoes take roughly 51 hours to completion from the cutting of materials to lasting to stitching and quality checks. 
      Durable construction for comfort and flexibility
      • We craft our dress shoes using the Blake/Rapid stitching technique which makes our shoes flexible enough to accommodate to the shape of our shoes and the way we walk. 
      • We craft our sneakers with the 360 stitching technique that reinforces the connection between the upper and bottom rubber sole.
      • The outcome of this is simply that our shoes can be worn for a very long time, with the instant comfort out of the box that lasts.
        Blake Stitching for Dress Shoes and 360 Stitching for Sneakers51 Label Shoemakers
        Finest raw materials that look good and are easy to maintain
        • Responsibly sourced within Italy, we only use the best quality of Italian calfskin leather and suede there are within the leather industry.
        • Our materials are mostly sourced within Europe, from our French waxed cotton laces to our Margom rubber soles for sneakers to our Double Monks' steel buckles.
        • We only use the best kind of materials that traditionally were only used for luxury.
          The Result
          We have been able to disrupt the luxury footwear industry with footwear that is built for luxury but priced without the luxury markups. Shoes that are instantly comfortable out of the box with essential designs that are easy to match and pair.
          Experience luxury effortlessly today. Shop now. 
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